#3 Composite-for-Front: Technology, Software, and Supply Chain PR Agency, M1PR, Inc. d/b/a MediaFirst PR – Atlanta

The PR Firm Behind 20 Years of Supply Chain & Tech Exits

MediaFirst PR has spent two decades getting B2B technology, SaaS, and supply chain companies acquired, funded, and covered by the press that matters. Today, that also means covered by AI. We combine hands-on media relations with Generative Engine Optimization (GEO), so your story shows up whether a reporter is reading it or ChatGPT is citing it.
Why MediaFirst, Not Someone Else
Every founder considering a PR partner is really asking three questions: will you actually get me covered, do you understand my industry, and can you help me show up in AI search the way you can in Google? Here’s how we answer each one.
  • Senior account team leaders. A company principal or senior team leader runs your account; someone with decades of experience in B2B tech and supply chain, not handed off to a junior account exec. You get the people who’ve done this since before “SaaS” was a common word.
  • Earned media is what AI actually cites. Independent research on AI citation behavior across ChatGPT, Claude, Gemini, and Perplexity has found that the vast majority of what these tools cite traces back to earned, third-party coverage,  not brand-owned content. Media relations was always our core service. Now it’s also the input GEO runs on.
  • We’ve lived inside your industry, not just pitched it. Our team has backgrounds in engineering, manufacturing, distribution, dispatch, and field service, not just journalism. We know a TMS from a YMS from a WMS.
  • A record that includes real exits. Clients we’ve represented have been acquired by companies including HP, Symantec, and Logility, and have gone public via IPO. We don’t just chase press; we’ve watched it move the needle on a cap table.
What We Do
Most engagements combine several of these into one program, built around your industry’s editorial calendar and news cycle:
  • Media relations: interviews, press coverage, and relationships with the reporters and editors who cover your industry
  • Bylined articles and thought leadership: ghostwritten under your executives’ names for the trade press that matters to your buyers
  • Press releases: written, distributed, and tracked, timed to real news.
  • Award opportunity management: identifying, submitting, and promoting the industry awards worth winning
  • Industry analyst relations: briefings and positioning with the analysts your prospects are already listening to
  • Speaking engagement placement: getting your executives on stage at the events your buyers attend
  • Content marketing and SEO/AEO/GEO: blog content and web copy built to rank with search engines and get cited by AI engines alike
  • Social media curation: LinkedIn-first content and engagement built around your earned coverage, not around it existing in a vacuum
Closing
If your executive team is excellent but under-covered, that’s the gap we close. Let’s talk about what a program built for your industry, your news cycle, and your GEO visibility looks like.
CTA: Call 770-642-2080 or start a conversation about your growth.
Contact us to learn more
Testimonials Page & Client Recommendations
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"At the end of our first year with MediaFirst, we have won awards, had extensive coverage in a variety of industry and national journals, increased our social media presence, and been involved in many interviews and byline articles. We have never been in the spotlight as much as we are now with Becky leading our PR efforts."

Amanda Hinton, International Asset Systems
Put Content in Context
Supersonic Shockwave by NASA T-38 Jets Show Precise Timing & Position

NASA T-38 Jets Supersonic Shockwave Caught by Exact Timing & Position

We create content with context, timing, and position.

We run content marketing and blogging campaigns that are timely and address genuine issues in the industry.

  • MediaFirst makes small companies look big.
  • We help executives and boards boost valuation and exit. 

We serve marketers and reporters to make the process more fun, effective, and professional.

Fame. Leads. Funding.

Earn Media Attention: MediaFirst PR shows target audiences how your firm is firing on all cylinders with a convincing value proposition, impressive management, large markets, and an ability to execute.

Win Awards: Our client just won this 2026 recognition from Freightwaves (Link below)

Substance: YMX Logistics Reduced a Grocery Distributor’s Yard Fleet by 36% With Its Autonomous Yard Operating System

YMX Recognized as Honoree in 2026 AI Excellence in Supply Chain Awards

Get Leads: Marketing Automation improves lead generation while reducing cost per lead. Create a regular program of web and blog content, coupled with Calls-To-Action (CTA), Landing Pages and a follow-up, email lead nurturing campaign.

Beat the Competition: Find target customers, generate leads, attract investors, and prove your success. Select MediaFirst for growth, funding, acquisition, or exit.

Earn Media Coverage
Jim Caruso of M1PR, Inc. d/b/a MediaFirst PR - Atlanta, quoted in the media, Member of the Forbes Agency Council

"Find an agency that understands your space and has a record of success, and then team with them to achieve your objectives. Don't stop and fully commit your staff and spokespersons. Engage consistently with your audiences across marketing channels — think omnichannel."

- Jim Caruso, M1PR, quoted in Forbes

Extensive Client Success
Becky Boyd, @BeckyJBoyd , VP of MediaFirst PR, will be leading our #Marketing Your #Business in Today's Crowded #Market Powertalk at ELEVATE — Construction's Heavy Work Conference and Expo

MediaFirst powers clients to success

  • Awareness and market standing versus the competition
  • Knowledge and clarity of brand and value proposition
  • Positive perception and lead generation
  • Acquisition and exit for owners, shareholders, and VCs
Venture & PE Exits
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Fundings and Exits by Acquisition, IPO, or Merger

Successful funding and exits facilitated by Tech PR Agency MediaFirst include AutoScheduler.AI of Austin, TX, (2024) Gideon Technologies of Alpharetta, GA (acquired by Symantec), Elemica of PA (2016), Eircom of Connecticut (IPO in 2004), ExtremeLogic of Atlanta, GA (acquired by HP), International Asset Systems of CA (2016), LeanLogistics of Michigan (acquired), Optimus Solutions of Norcross, GA (acquired), Optiant of Boston, MA (acquired by Logility), W&H Systems of NJ (2016), and more. These are venture capital, private equity, or internally financed ventures.

Inform, Sell & Close
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Awareness & Knowledge Lead to Selling & Closing

To accomplish your goals:

  • Create awareness in your target markets
  • Build mindshare
  • Impart knowledge of your value proposition
  • Establish and leverage customer loyalty
  • Synchronize the marketing attack
  • Secure executive thought-leadership
  • Engage and grow audiences
  • Outmaneuver and outshine the competition
Get Earned Media
Logo: M1PR Clients Win 2022 SCDE Top Supply Chain Project Awards

MediaFirst (M1PR) establishes market awareness and venture positioning for clients that close sales, raise venture funding, and result in a profitable exit.

Companies acquiring or investing in clients include Akamai, HP, GE, TI, Logility, venture capital and private equity firms.

Three clients achieved a venture or private equity exit in 2016 and two in 2018-2019. Two were funded in 2021-2022.

Win Deals
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Find target customers, generate leads, attract investors, and prove your success. Select MediaFirst for growth, funding, acquisition, or exit.

In our niche among boutique Logistics PR Agencies, we helped create great financial success.

M1PR, Inc. dba MediaFirst