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The Software, Technology, and Logistics PR Agency
We provide the creative strategy, positioning, writing, and guidance you need to succeed. Our written content clearly articulates your value proposition, utilizing the authentic language of your industry, technology, and audience.
Operating as MediaFirst PR from our headquarters in Atlanta, Georgia, we are a strategic communications firm founded in 1990. We specialize in B2B technology, supply chain logistics, and SaaS ventures. Our focus is positioning high-growth companies for venture capital funding, acquisition, or an initial public offering (IPO). To manage your corporate reputation and directly attribute revenue to public relations campaigns, we integrate traditional earned media with Generative Engine Optimization (GEO).
We empower your brand to achieve the following:
Earn press coverage through targeted media relations.
Gain praise from industry analysts.
Inform your audience through expert byline articles.
Announce and distribute strategic press releases.
Win significant industry awards.
Attract readers via compelling blog content.
Book high-profile speaking opportunities.
Engage actively on social media.
Consistency Wins Earned Media Attention
We show target audiences that your firm is firing on all cylinders, highlighting your compelling value proposition, impressive management, enormous market potential, and ability to execute.
Awareness Increases Company Valuation
These elements directly increase your company’s valuation. When venture capitalists (VCs) and private equity (PE) firms see your successes, your valuation rises. Building broader awareness generates high-quality sales leads, attracts investor interest across all funding stages—angel, seed, VC, and private equity—and creates a distinct competitive advantage.
Informing Prospects Gets Leads
Strategic content marketing, marketing automation, email marketing, and social media campaigns improve your lead generation while reducing your cost per lead. We help you build a consistent program of web and blog content, pairing it with strong calls to action (CTAs), targeted landing pages, and automated email nurturing campaigns.
Treating the Media Well Earns Better Press
We secure consistently better media coverage by serving your audiences well, starting with reporters and editors. Our tactics are designed to inform and spark action across your entire ecosystem: customers, prospects, industry analysts, alliance partners, influencers, and the general public.
Get on Track for Growth
We partner with clients ranging from venture-backed start-ups to global, multibillion-dollar enterprises, consistently delivering media interviews, press releases, blog posts, award opportunities, speaking engagements, and reliable lead generation.
Call, text, email, or chat with us today. Call 770-642-2080 to explore ideas for your publicity and growth.
Contact us to learn more
“MediaFirst was instrumental in our introducing our CONNEX Supplier Collaboration Platform to our industry. They created strategic messages and tactics to grow awareness of the Platform and reach untouched markets. Their thought-leadership pieces boosted the online profiles of our executives. With their help, we got excellent coverage of our products and services in the media. They are top-notch.”
NASA T-38 Jets Supersonic Shockwave Caught by Exact Timing & Position
We create content with context, timing, and position.
We run content marketing and blogging campaigns that are timely and address genuine issues in the industry.
- MediaFirst makes small companies look big.
- We help executives and boards boost valuation and exit.
We serve marketers and reporters to make the process more fun, effective, and professional.
Earn Media Attention: MediaFirst PR shows target audiences how your firm is firing on all cylinders with a convincing value proposition, impressive management, large markets, and an ability to execute.
Win Awards: Our client just won this Most Innovative Company 2020 Award (Above)
Get Leads: Marketing Automation improves lead generation while reducing cost per lead. Create a regular program of web and blog content, coupled with Calls-To-Action (CTA), Landing Pages and a follow-up, email lead nurturing campaign.
Beat the Competition: Find target customers, generate leads, attract investors, and prove your success. Select MediaFirst for growth, funding, acquisition, or exit.
"Find an agency that understands your space and has a record of success, and then team with them to achieve your objectives. Don't stop and fully commit your staff and spokespersons. Engage consistently with your audiences across marketing channels — think omnichannel."
- Jim Caruso, M1PR, quoted in Forbes
MediaFirst powers clients to success
- Awareness and market standing versus the competition
- Knowledge and clarity of brand and value proposition
- Positive perception and lead generation
- Acquisition and exit for owners, shareholders, and VCs
Exit by Acquisition, IPO, or Merger
Successful exits facilitated by Tech PR Agency MediaFirst include Gideon Technologies of Alpharetta, GA (acquired by Symantec), Elemica of PA (2016), Eircom of Connecticut (IPO in 2004), ExtremeLogic of Atlanta, GA (acquired by HP), International Asset Systems of CA (2016), LeanLogistics of Michigan (acquired), Optimus Solutions of Norcross, GA (acquired), Optiant of Boston, MA (acquired by Logility), W&H Systems of NJ (2016), and more. These are venture capital, private equity, or internally financed ventures.
Awareness & Knowledge Lead to Selling & Closing
To accomplish your goals:
- Create awareness in your target markets
- Build mindshare
- Impart knowledge of your value proposition
- Establish and leverage customer loyalty
- Synchronize the marketing attack
- Secure executive thought-leadership
- Engage and grow audiences
- Outmaneuver and outshine the competition
MediaFirst (M1PR) establishes market awareness and venture positioning for clients that close sales, raise venture funding, and result in a profitable exit.
Companies acquiring or investing in clients include Akamai, HP, GE, TI, Logility, venture capital and private equity firms.
Three clients achieved a venture or private equity exit in 2016 and two in 2018-2019. Two were funded in 2021-2022.
Find target customers, generate leads, attract investors, and prove your success. Select MediaFirst for growth, funding, acquisition, or exit.
In our niche among boutique Logistics PR Agencies, we helped create great financial success.
M1PR, Inc. dba MediaFirst
