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Video Marketing: Strategy, Tactics, Equipment, Content & Promotion
Video Gets Noticed & Increases Page Rank
Video marketing is a great way to get the word out about your company. It also helps with page rank for search engine optimization (SEO). People like to do business with people they know. While you can convey your personality with text, video adds more human flavor and exactly who you are. With video, people feel they have met you in person. Some marketers think they need a lot of expensive equipment or fancy skills to get into video marketing. This is not true. All you really need is a decent camera or newer mobile phone and your computer, to get your video onto the Internet.
Leverage Artificial-Intelligence And Machine-Learning Tools
There are some new artificial intelligence (AI) and machine learning (ML) tools that create short video output. One type takes long videos and cuts them into bite-sized pieces for posts. Another type takes text content and creates short videos for social posts. User-generated content might be free from intellectual property restrictions, so you can also repurpose parts of it that work for your brand.
- Jim Caruso, M1PR, Inc. DBA MediaFirst as seen in Forbes October 8, 2020
Have something to say, like your own observations about your industry, new tools, products or events. These keep people motivated to watch your video. In the rest of this article, you will learn hints and tips to help you with your video marketing strategy.
Video Camera & Video Equipment
What kind of equipment do I need to use video marketing to promote my business?
You don't need fancy equipment to get your video on sites like YouTube.com and Vimeo.com. For all you know, you may already have the equipment you need. If you own a smartphone, you can use that to record video. You can even use that same phone to upload your video to YouTube.com. You can also use a digital camera that records video and takes pictures, many of the new still cameras also take video, even HD video for display on the latest 1080p TVs. Even if you don't own a video camera, it is possible to get web videos online.
If you can create a Powerpoint presentation, you can create a video. For example, just narrate your slides, adding audio with a microphone, and upload it to Vimeo. Vimeo has software tools and reliable, fast video hosting.
Once you have uploaded your video, be sure to spread the word about your video. Share it on LinkedIn, Facebook, or Twitter. You can also add a video to your LinkedIn profile or post to LinkedIn groups. Many marketers tell the people on a mailing list to expand their audience reach.. It does you no good to have a video that no one knows exists, so tell the world! Highlight that video in your next email campaign. Consider whether you have a video suitable as a link within your email signature.
Video Content: What do I talk about in my video?
You may wonder what you're going to talk about in this video. That should be the simple part. You are making a video to establish expertise in your field. The video that you make should be educational. Or, it could introduce you and your company. Get people familiar with you so they can feel like they know you. If you make an educational video, offer a tip or a few. If you're making a “get to know you” video, share some information about how you spend your time or what you're working on. The video does not have to be that long. Usually, a minute and a half is enough. A few minutes is fine if the video holds their attention. If you make a video that you think might be too long, you can always break it into parts.
New Video Software Tools
Artificial intelligence software can now power the process of breaking video into many parts. The many video snippets are edited and approved. These become social media posts.
Your Video Hosting Must Be Fast
People have a brief attention span and face many distractions, today. Sometimes they may deal with an overloaded or slow Internet connection. They might be on an older mobile phone with slower connections and smaller screens. If your viewers have to wait a long time for your web video to load, they will probably leave the website without watching it. This is why hosting video to be fast is a critical component of your video initiative.
Video marketing is a great tool to get the word out about your business. Your web video doesn't have to be that fancy. However, create interesting content that will help people. In that teaching process, they get to know and like you.
