If you are a newbie in the online marketing world, this is for you. In your search for information you will read many tips to get the most out of your online marketing. You also need to understand that online marketing is not a walk in the park. It is important for you to read as much as possible to learn and apply what you know.

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.

This user-generated content, like traditional PR, improves communications, generates publicity, builds awareness, and increases rankings in search engines.