Just as our lives are changing with the influx of the internet and social media, so are our businesses and our business solutions. The standard business model calls for having a brick and mortar location and going through the regular channels of marketing, which include print media, radio, and television spots. This standard model draws heavily upon capital and human resources.

Marketing today requires that you execute across many frontline channels.

Many of these are competitive fronts are present across the internet and Web. Content marketing, social media, electronic commerce, and other marketing activities that were once stand-alone, now require integration.

Marketing Automation has integrated these activities as online visitors are attracted more effectively through search, social media, effective branding, and other factors now drive traffic to and through websites.

Meet me at Inbound in Boston

INBOUND starts Monday, August 27th and brings more than 2,000 inbound marketers from across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

Dynamic Content: Dynamic Content is the term for content, images or actions that change to be customized to the individual viewing them. Dynamic content can evolve over time or based on what information a company has stored about the individual viewers preferences and interests.

Many clients want to get their inbound marketing efforts off to a strong start, writing blog content and Lead Nurturing Email campaigns. Blogging, offers (giveaways), Calls-To-Action, and Landing Pages comprise best practices for online lead generation. For success, you need to deliver blog posts regularly. 

Your Inbound Marketing initiative needs:

Jim Caruso, CEO of MediaFirst, at the Atlanta Drupal User's Group

Overview of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Inbound Marketing

The content includes an overview of search engine optimization (SEO), conversion rate optimization (CRO), and Inbound Marketing. The presentation includes best practices in SEO, search engine marketing (SEM), content, traffic, and lead generation from a website. Supporting materials came from vendors in SEO, marketing automation, and the specific experience of MediaFirst.