Social Media Marketing Tips

Small and medium-sized business owners everywhere are united by a desire to improve efficiency without raising costs. 90% of marketers surveyed believe that social media marketing yields real returns, and HubSpot's research has indicated that leads gained through inbound marketing methods cost 61% less than outbound leads. 

Meet me at Inbound, Boston

INBOUND starts Tuesday, August 20th and brings more than 5300 inbound marketers from 35 countries across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

• Get the latest information on marketing automation tools
• Hear the best techniques applied to internet marketing
• Learn more about the new analytics tools and reporting capabilities to measure success in online marketing
• Connect with other advocates of inbound marketing and marketing automation over 3 full days
• Meet many top experts in marketing automation
• Understand proven techniques that generate more traffic, leads and sales
• Listen to keynote speakers 
• Get new ideas from HubSpot and other companies about marketing trials
• Network with other marketing professionals
• Challenge my perspective with studies that might change the way I approach my craft

Just as our lives are changing with the influx of the internet and social media, so are our businesses and our business solutions. The standard business model calls for having a brick and mortar location and going through the regular channels of marketing, which include print media, radio, and television spots. This standard model draws heavily upon capital and human resources.

Dynamic Content: Dynamic Content is the term for content, images or actions that change to be customized to the individual viewing them. Dynamic content can evolve over time or based on what information a company has stored about the individual viewers preferences and interests.

Many clients want to get their inbound marketing efforts off to a strong start, writing blog content and Lead Nurturing Email campaigns. Blogging, offers (giveaways), Calls-To-Action, and Landing Pages comprise best practices for online lead generation. For success, you need to deliver blog posts regularly. 

Your Inbound Marketing initiative needs:

Everyone from large businesses to local shops has a Facebook fan page now. You constantly find another business using a Facebook fan page to promote themselves. Having a Facebook fan page is a great way to get noticed and market yourself. If you want to have a successful fan page you will need some apps that will help you manage and communicate with your fans. In this blog post, we're going to discuss the best apps to use that will help your fan page: