It is crucial for any business to run a public relations campaign in order to keep a positive image in the public eye. However, the traditional modes of running such a campaign are slowly becoming obsolete. That is why it is necessary for businesses to update their public relations campaigns for the 21st century, and tackle the new methodologies & tools, which include blogging and social media.
Remember when you were a child and you sat in a circle and one person whispered something into the ear of the child next to them and this continued around the circle until the message came back to the original speaker? Was the message ever the same? Rarely!
This is what happens sometimes when we issue a press release. Journalists may trim your press release to a few sentences. With twitter, well-intentioned followers will reinterpret your release into less than 140 characters, potentially causing the message to be garbled and lose its full meaning.
When Search Engine Optimization (SEO) became a hot topic in the early 2000’s, it was very easy to write a press release with targeted keywords and end up at the top of the Google listings for those keywords.
Today, this doesn’t happen.
20 Twitter Marketing Tips for Social Media Success Everyone tweets these days, but some people just don't get it. Social Media can be a great marketing tool for spreading the word about your company, yourself, your industry, your customers, etc. Here are some tips to make you successful!
A survey says marketers will focus on delivering programs that save their organizations money while attracting new and repeat business using focused engagement strategies. One key point of the survey is that in previous downturns, the firms that learned to market smarter have fared better than those that decreased their marketing budgets.
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