It is crucial for any business to run a public relations campaign in order to keep a positive image in the public eye. However, the traditional modes of running such a campaign are slowly becoming obsolete. That is why it is necessary for businesses to update their public relations campaigns for the 21st century, and tackle the new methodologies & tools, which include blogging and social media.
Today's FTC Guide requires disclosure by bloggers if they have material connections with a company that they endorse in their blog. From the release:
Updated 21 July 2021
The Pew Internet Trust issued a report that finds a low understanding of the terminology surrounding the technology industry. Examples of words that are not well understood, include podcasting and RSS. New methods of generating awareness of your technology offerings may be readily available through these relatively new methods.
URL: http://pewresearch.org/pubs/206/trends-2005
URL: http://www.pewinternet.org/
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