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Build Awareness Where Decision-Makers Do Research
Where should you build awareness? Where do your prospects get information that helps their buying decision?
Awareness Is The First Step In The Process Of Customer Creation
Sales Funnel: Customer Creation = Sales
"Customer Creation" is the lifeblood and purpose of any business, according to management guru, Peter Drucker. One view of the sales cycle is that Awareness is the first step in the multi-step process of Awareness ~> Knowledge ~> Selling ~> Closing.