PR requires sustained effort and periodic contact. We document your messages and positioning. You determine your spokespersons. Materials are prepared that let us explain why the spokespersons and your firm are well qualified to comment to the press.

Tech PR clients want these top ten traits, which won us praise over many years:

1. Communicate well with me

2. Be competent and experienced, in technology and business

3. Establish good relationships and be a teammate of my staff

4. Demonstrate leadership

5. Be innovative and creative

With the advent of the Internet and consumer journalism, the media no longer have strict control over the flow of information to the public. But, try selling the newest gadget without getting tech reporters and early adopters on board, and you will see they clearly continue to influence the impact of your news. The general population knows your gadget is out there but they still want confirmation from “the experts” that it’s good.