Build Awareness Where Decision-Makers Do Research

Where should you build awareness? Where do your prospects get information that helps their buying decision?

When Search Engine Optimization (SEO) became a hot topic in the early 2000’s, it was very easy to write a press release with targeted keywords and end up at the top of the Google listings for those keywords.

Today, this doesn’t happen.

Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.