Marketing and Sales are two sides of the same coin. So why don’t they work well together?

The simple answer is the communication between the two and processes set up to facilitate that communication are often lacking.

According to a recent MarketingSherpa study, 80% of B2B vendors either claim to have lead nurturing programs in place, or regard them as a key priority. But only 20% claim to be satisfied with the outcome of their programs. Why such a huge gap between theory and practice?