Pinterest is a virtual pinboard and it allows you to easily organize and share pictures, video, graphics, and more that you find on the web. Users “pin” images they find on the web to their Pinterest board, sharing them with their followers.

Traditionally, public relations is about crafting strategic messages that communicate exactly what the organization wants people to hear.  Today, more and more businesses are creating their own content in the form of blogs, articles, “Tweets,” and white papers.

This user-generated content, like traditional PR, improves communications, generates publicity, builds awareness, and increases rankings in search engines. 

When Search Engine Optimization (SEO) became a hot topic in the early 2000’s, it was very easy to write a press release with targeted keywords and end up at the top of the Google listings for those keywords.

Today, this doesn’t happen.