20+ Benefits of Publicity | What PR Can Do For Awareness & Sales

Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business:

Establishes you as an expert and thought leader in your field
Create a strong brand so that prospects will think of your brand first
Elevates your status among peers
Improves SEO and rises your company in search engine rankings
Helps to push prospects on the fence over to a buying customer
Increase credibility, making customers want to work with you for the long haul
Helps people to find your website and be more ready to buy
Gives a third party endorsement of you, your products, and services
Boosts you above the competition
Increases awareness of your thought leadership and knowledge among the media
More publications and media outlets want to cover you
Partners and vendors want to work with you more
Investors are attracted to your company
Potential employees want to work for you; current employees are happier to represent you and your brand
You’re invited to speak at conferences and workshops
You’re invited to be a Featured Speaker at a leading industry conference
Industry analysts and other experts want to engage with you and your company
New markets open up for you and your company
You drive traffic to your site from new sources
People, such as industry analysts, clients, and prospects, pay more attention to you, your messages, and your offerings
Garner awards and see your name on Top Lists
Prospects you contact recognize your company and your name