Some today think PR is dead. It is not; it has just changed and significantly. PR, marketing, lead generation, SEO, social media – these activities are all blending into what I call the new marketing matrix. Here’s what getting publicity, either via a press release, social media, blog, or whatever, can do for you and your business:

 Today's FTC Guide requires disclosure by bloggers if they have material connections with a company that they endorse in their blog.  From the release: