Facebook Audience Engagement Tips

Tips for Your Facebook Business Page or Facebook Brand Page

Post every day. As people make more friends and Like more pages, your posts may be missed. If you are only posting once or twice a week then it could be a long time between posts if your community misses one or two of them. Some studies show posting between 3-5 times a day can be a good amount for Pages. Studies also show that the weekend is a good time to post updates because many people are on Facebook then.

Facebook is important to your brand or your company, and sometimes, trying to draw attention on Facebook seems like the most daunting part of your day.

But Facebook is also valuable, sharing information immediately to millions of people across the globe with the click of a button, and there are several ways to optimize that by getting as many “likes” as possible.

In today’s society, the news is traveling at the speed it takes for one to hit the enter key. Is social media the main reason that the speed of news travel has increased? It sure is!

Social Media platforms like Facebook, LinkedIn, Twitter, Instagram, Google+, and many others offer the potential for free media attention and press coverage.

The main reason many small businesses aren’t utilizing social media is that they believe it doesn’t work, when in fact it does!

As a business owner, marketing your business today can be both costly and time consuming, and with social media strategies now becoming a major factor in your marketing effectiveness, you can no longer afford to ignore the impact this could have on your business.

According to a Gartner Analyst report, the size of the Social Media market grew to $7.25B, with a B! If you aren’t using social media, you need to be. Per Gartner, “In the next two years, the growing demand for advertising on social networking sites will bridge the gap between the cost per click on Facebook and that on other websites.”

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure and achieve optimum results. This data is courtesy of KISSmetrics, an analytics provider for web-based businesses. I’ve provided data on e-mail marketing and blogging, too.

Businesses and individuals increasingly see the value in online social media for industry connections or introductions and clearly for employment opportunities. Beyond these are company branding, business reputation management, and professional business networking.