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Panel Talk after Drupalcon Paris 2009 at Atlanta Drupal User Group Meetup on 10.20.2009. Meeting moderated by Jim Caruso.

DrupalCon Paris Panel Transcript [00:00:00] Jim: Tonight is about why did we attend Drupalcon? What did it mean to us? Why did we want to go? What would we get out of it? And I'm Jim Caruso with MediaFirst PR-Atlanta and I've been a Drupal user for a while. We do a limited amount of web hosting and domain registration and things like that mostly to promote individual businesses. So I think I'll let everybody introduce themselves. Chris, why don't you go ahead.
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8 Ways To Use PR to Reach Your Target Audience

Excellent PR is more cost effective than other marketing activities. Keep these tips in mind to help weather the downturn when each minute and nickel count. PR can be key to increasing your mindshare - until good economic times return.

1. Align PR tactics with business strategies - Understand your organization’s strategic business objectives. Focus on those PR initiatives that will directly support the business and marketing strategies your company has adopted.
NASA Blue Marble plus the Moon
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Do More With Less (With Good Metrics) - Go Online

Every market segment today is challenged to do more with less. That goes for supply chains and inventory to marketing and ad dollars. More than ever, marketing dollars are being spent on online campaigns, for these reasons:

  • Better measurability - online generates better statistics and tracking
  • With better measurement, you can generate a clear return on investment
  • The customers are going online, so you should be going there, too.
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Comment on the blog of Louis Gray "Does Anybody Care About Non-Blog Commenting Anymore?"

My comment: Great observation, since I've started using socialmedian and similar sites. Owning the content and comments is a big issue for any writer or publisher. Reply from Louis Gray Louis Gray 11 months ago in reply to Jim Caruso 1 person liked this. Owning the content and comments is a big issue for many authors, but not every author. What you're seeing is a metamorphosis between the old way of having siloed content and the new way of knowing the data can flow anywhere. The tricky part is knowing where it's going and determining whether to participate