In this day and age, a social media marketing strategy is an absolute must in order for your Internet marketing campaign to succeed. Social media is one of the easiest ways to connect directly with your consumer base and is a fantastic way to increase both brand awareness and brand loyalty. However, this all depends on whether or not you are using your social media platforms correctly

Online Note-Taking Applications

Evernote, Google Keep, Pocket, Springpad

Note Applications: Web-based 

These are information collection, organization & retrieval tools that work across a multitude of devices,

Hubspot's annual conference, Inbound, will be held September 15-18 2014 in Boston, MA. The event is expanding to the BCEC (Boston Convention and Exhibition Center)this year. Registration opens March 3rd

Sign Up for Pinterest for Business

Get your business Pinterest account (profile) or convert a personal account profile to a business account profile.

Create a Pinterest Business Account or Convert to One

You have agreed to do an interview with a reporter or editor. What do you do now? Below are some guidelines for a successful interview.

Employees Are Your Best Advocates

Written by Matt Foulger. Originally posted on HootSource.

Anatomy of a Brand Advocate

Cloud Connector Apps, Including CloudWork, Elastic.io, IFTTT, Kevy, and Yahoo! Pipes

Some cloud connector apps can be used by nearly anyone, without programming expertise, others are more designed for programmers. The latest of these cloud connector apps enable nearly all of us to connect web applications and share data across them as we require.

Meet me at Inbound, Boston

INBOUND starts Tuesday, August 20th and brings more than 5300 inbound marketers from 35 countries across the world together for 3 days of content marketing, business networking, and marketing automation product demos to attendees in Boston, MA.

Why I am attending:

• Get the latest information on marketing automation tools
• Hear the best techniques applied to internet marketing
• Learn more about the new analytics tools and reporting capabilities to measure success in online marketing
• Connect with other advocates of inbound marketing and marketing automation over 3 full days
• Meet many top experts in marketing automation
• Understand proven techniques that generate more traffic, leads and sales
• Listen to keynote speakers 
• Get new ideas from HubSpot and other companies about marketing trials
• Network with other marketing professionals
• Challenge my perspective with studies that might change the way I approach my craft

Hubspot Inbound: Marketing Automation Conference

Learn Inbound Marketing Strategies & Tactics

INBOUND is the premier event for marketing and business professionals with over 5,000 attendees from all over the world.

I found this list many years ago and wish I knew who to credit. Let me know if you know. I adapted this for me.

How Do We Measure ROI on Marketing & Sales

The value of content marketing, measured by cost per impression (an old and hated metric), average response rate (a guideline only), or cost per engagement varies wildly by the type of product or

When you work in event marketing, you know what it is like to plan ahead and prepare. You probably have memorized the agenda and action plan. You have already delegated tasks and assigned duties.

Foursquare Day Atlanta, Jim Caruso, @jimcaruso, What is Foursquare?

Industry Analyst Relations Agency

Industry Analyst Relations & Outreach Improves Your Industry Reputation

Effective relations with industry analysts can position a technology vendor to leapfrog to the head of the shortlist in product